Why Your Knowledge Management Strategy Needs the Arts

(This post was originally shared on my LinkedIn Profile.)

Most knowledge management strategies focus on systems, processes, and technology. But what if the missing piece is a scribble drawing?

Knowledge Work Has a Creativity Problem

We have built our organisations around efficiency metrics and linear processes — get from A to B to C in the most direct line possible. But knowledge work does not actually work that way. It requires curiosity, reflection, and iteration. It demands that people make unexpected connections, ask uncomfortable questions, and see the bigger picture.

Those capacities are not switched on by yet another technology upgrade.

This is the premise of Radical Knowledge Management — a framework developed to bring creativity and arts-based interventions (ABIs) deliberately into KM practice. The definition of KM at the heart of this approach is broader than the traditional one: rather than merely connecting people to documented knowledge, it focuses on enabling people to find and create the knowledge they need to do their jobs — including through continuous learning and new ways of thinking.

What Are Arts-Based Interventions?

Arts-based interventions are activities that use an artistic medium or discipline to improve a process or situation. In organisational settings, the most common artistic modalities include drawing, painting, photography, theatre, music, poetry, improvisation, and storytelling.

These are not team-building novelties bolted on to the end of a strategy day. Used deliberately, they are instruments for culture change, innovation, leadership development, problem-solving, and organisational transformation.

There are at least twelve use cases for ABIs in organisations:

  1. Culture change
  2. Innovation
  3. Wellness
  4. Getting unstuck
  5. Sustainable leadership
  6. Team building
  7. Collaboration
  8. Problem-solving
  9. Amplifying learning
  10. Transformation
  11. Creating community
  12. Employee engagement

Because of the interconnected nature of these activities, focusing on ABIs for one use case tends to positively affect the others as well.

Why ABIs Belong Inside Your KM Strategy

There is a tendency to think of creativity as a bolt-on — something for design or marketing, or perhaps for the occasional off-site. The argument for placing ABIs firmly within KM rests on something more fundamental.

Knowledge is created by people. It is intangible, complex, and deeply social. In our increasingly volatile, uncertain, complex, and ambiguous (VUCA) world, the knowledge we most urgently need cannot be captured in a database. It lives in the capacity of people to think differently, collaborate across silos, and remain curious even under pressure.

ABIs directly support those capacities. They help people tap into skills and behaviours that formal education and career pressures have pushed into dormancy. They encourage people to get out of their comfort zones, see the bigger picture, and ask different questions. In doing so, they create new knowledge — and they shift organisational culture towards one that supports knowledge sharing rather than knowledge hoarding.

As Albert Einstein observed, imagination is more important than knowledge; knowledge is limited, whereas imagination embraces the entire world. Arts-based interventions are one of the most reliable ways to fuel imagination in the workplace.

The MAGIC-SH Framework

For organisations ready to take this seriously, the Radical KM framework provides a practical structure organised around the acronym MAGIC-SH:

S & H — Sustainable and Human. This is the foundation. ABIs make organisations more sustainable because they help people see the interconnectedness of things and develop sustainable leadership behaviours. They also reinforce the humanity of work — critical at a time when technology threatens to crowd out the very qualities that make people valuable.

The Nine Cs. The middle layer of the framework encompasses the concepts that ABIs develop and evolve:

  1. Creativity — producing novel ideas and approaches
  2. Collaboration — building the trust that makes real knowledge sharing possible
  3. Communication — developing empathy and purposeful expression (improv theatre is particularly powerful here)
  4. Content — shaping what knowledge is captured and how
  5. Critical thinking — challenging the “that’s how we’ve always done it” assumption
  6. Conversation — opening new avenues for dialogue and insight
  7. Culture — shifting the organisation towards one that values learning and sharing
  8. Confidence — building the self-belief to ask for help, try new approaches, and share imperfect knowledge
  9. Change management — supporting the cultural shift that ABIs require

A, G, I — ABIs, Ideas, Innovation and the Guerrilla approach. These represent both the outputs sought (fresh ideas and innovation) and the practical approach recommended: starting small, positioning ABIs as experiments, and growing support iteratively.

M — Metrics. Measurement comes last — not because it is unimportant, but because defining metrics too early can constrain the very creative exploration that makes ABIs valuable.

How to Start: Two Practical Pathways

There is no need to overhaul your entire KM programme. Radical KM explicitly recommends starting small and iterating.

The Icebreaker stream begins at the individual or team level with short, low-stakes activities: a guided visualisation at the start of a meeting, a scribble drawing exercise during a workshop, an improvisational warm-up before a strategy session. These take as little as five minutes, but they shift the energy and engagement in the room, build psychological safety, and begin to normalise the idea that creativity belongs at work.

The Studio stream takes a larger, more structured approach — dedicated sessions, longer interventions, and formal integration into KM processes such as knowledge capture workshops, after-action reviews, or communities of practice.

In both cases, the implementation approach is the same: treat it as an experiment, start with early adopters, debrief afterwards, and iterate based on what you learn. Change management is essential — people have often been educated to believe that the arts are wasteful, and that belief takes time and consistent experience to shift.

The Hardest Part

The biggest obstacle to incorporating ABIs into a KM strategy is not logistics. It is the stories we tell ourselves about why we cannot — or should not — do it. What will my colleagues think? Are the benefits really there? Is this really my job?

Those doubts are understandable. Most of us had our creativity criticised or ignored somewhere around adolescence, and we learned to put it away as unprofessional.

But look around your team. Someone is doodling during calls. Someone uses role-play to prepare for difficult conversations. Someone plays an icebreaker game at the start of team stand-ups. The arts and creativity are already finding their way into your workplace — unconsciously. Radical KM simply asks you to be more deliberate about it.

The first time you try a scribble drawing exercise in a knowledge management workshop, you may be pleasantly surprised. The energy and engagement in the room shifts. Responses become more thoughtful and detailed. People make connections they would not otherwise have made. The knowledge that flows is richer.

A Final Thought

In a world shaped by AI, automation, and relentless change, the knowledge and capabilities that most need managing are the human ones: curiosity, resilience, empathy, imagination, and the willingness to keep learning. Those are not developed by better taxonomy.

They are developed through practice — and arts-based interventions are one of the most evidence-supported ways to practise them.

Your KM strategy does not need an overhaul. It needs a scribble drawing, and the courage to see what happens next.

No, I Don’t Think AI Is the Enemy. I Just Know It Isn’t the Answer

(This post originally appeared on my LinkedIn Profile.)

A colleague said something to me recently that gave me pause.

“You’re a bit of a Luddite when it comes to AI, aren’t you?”

It was said with a smile,  the kind of gentle ribbing that comes from genuine curiosity rather than criticism. But it stuck with me, because I realised I haven’t been clear enough about where I actually stand.

So let me be direct: I think AI is remarkable. I use it. I find it genuinely useful. I’m curious (and also deeply concerned) about where it’s headed. And in the context of Knowledge Management specifically, I believe it has real and growing value.

What I don’t believe, and what I’ll continue to push back on, is the idea that AI solves Knowledge Management. Because that framing, however appealing, leads organisations down a very expensive and frustrating path.

The Seductive Logic of the Tech Solution

There’s a pattern I’ve watched repeat itself across organisations for years, and AI is simply the latest chapter in a long story.

It went like this: first, we were going to solve knowledge management with intranets. Then wikis. Then SharePoint. Then enterprise social networks. Then big data platforms. Each time, the pitch was essentially the same: “This technology will finally make your organisational knowledge accessible, searchable, and usable.”

And each time, organisations discovered the same uncomfortable truth: the technology worked. It was the knowledge management that didn’t.

Files sat untagged. Content became stale within months. People reverted to emailing each other, because the system was technically available but practically ignored. Adoption curves flattened. The investment quietly became shelfware.

AI doesn’t change this dynamic. It accelerates it, in both directions. Deploy AI on top of well-structured, well-governed, actively maintained knowledge assets, and it can be genuinely transformative. Deploy it on top of the organisational equivalent of a cluttered attic, and it will confidently surface the wrong answer, twice as fast. (Wrong answers at scale, as I recently commented to another colleague.)

Knowledge Management Is a People Problem First

Here’s the thing that no vendor wants to put on a slide: most knowledge management failures are not technology failures.

They’re culture failures. Process failures. Leadership failures.

When an organisation loses critical expertise because a senior employee retires, that’s not a software gap, it’s a knowledge transfer gap that nobody prioritised until it was too late. When two teams duplicate months of research because they had no way of knowing what each other had already done, that’s a collaboration and communication failure. When a new hire spends their first three months reinventing wheels, that’s an onboarding and documentation failure.

No AI tool, however sophisticated, fixes those problems at the root. It might paper over some of the symptoms and sometimes that’s genuinely useful, but it doesn’t address the underlying conditions that created the problem in the first place.

The Five Pillars That Actually Matter

Effective Knowledge Management rests on five interconnected foundations:

People: Knowledge lives in people’s heads first. Building a knowledge-sharing culture, incentivising contribution, and reducing the friction between “someone knows this” and “the organisation benefits from this” is fundamentally a human challenge. It requires trust, psychological safety, and genuine leadership commitment.

Process: How does knowledge get created, validated, stored, retrieved, and retired? Without intentional, well-designed processes, even the best technology becomes a dumping ground. Process is the architecture that gives technology its shape.

Technology: Yes, absolutely. The right tools, well-chosen and properly implemented, are a genuine enabler. AI included. But technology is an enabler of a good strategy, not a substitute for one.

Governance: Who owns the knowledge? Who decides what’s accurate, current, and trusted? Who has authority to retire outdated content? Without governance, knowledge systems decay. This is the unglamorous work that makes everything else sustainable.

Strategy: What are you actually trying to achieve? Knowledge Management without a clear strategic anchor is just tidying. It needs to connect to organisational goals: accelerating innovation, reducing risk, improving customer outcomes, developing capability. Strategy is what makes the whole system purposeful.

These five pillars don’t operate in isolation, they’re deeply interdependent. A brilliant technology choice undermined by weak governance will still fail. Strong processes with no cultural buy-in will still fail. Strategy without execution infrastructure will still fail.

There Are No Easy Answers and That’s Important to Say Out Loud

One of the most valuable things a Knowledge Management professional can do is resist the pressure to promise simplicity.

Organisations want easy answers. They want to hear that the new platform, the new AI integration, the new taxonomy framework will sort things out. And sometimes, in the short term, a well-chosen tool can create enough momentum to feel like progress.

But sustainable Knowledge Management, the kind that actually compounds in value over time, requires patience, iteration, and a willingness to do genuinely hard organisational work. It requires leaders who understand that knowledge is a strategic asset, not an IT problem. It requires investment in people and process, not just licences and implementations.

The organisations that get this right don’t treat Knowledge Management as a project with an end date. They treat it as an ongoing capability, like finance or HR, something that needs continuous attention, resourcing, and refinement.

So Where Does That Leave AI?

Exactly where good tools always belong as a powerful enabler within a thoughtful, well-structured Knowledge Management strategy.

Used well, AI can dramatically improve knowledge discovery. It can surface connections between documents that no human would have the bandwidth to find. It can reduce the cost of creating knowledge assets. It can personalise the knowledge experience for different roles and contexts. These are real benefits, and they matter.

But AI doesn’t replace the need for governance. It doesn’t create a culture of sharing where none exists. It doesn’t write your knowledge strategy for you, or decide which expertise is critical to capture, or ensure that the knowledge your organisation produces is accurate and trustworthy.

Those are human responsibilities. And until we’re honest about that, we’ll keep buying technology solutions to organisational problems and wondering why the needle doesn’t move.

I’m not anti-technology. I’m anti-magical-thinking.

The organisations that thrive in the long run are the ones willing to do both: invest in excellent tools and do the harder, slower, more human work of building the conditions in which those tools can actually deliver.

That’s not a pessimistic message. I think it’s actually a hopeful one. Because it means the answer is within reach, it just takes more than a software purchase to get there.

AI Won’t Replace Knowledge Management. It Will Finally Force Us to Take It Seriously

(This post was originally shared in my LinkedIn Profile.)

For decades, knowledge management has been the organisational discipline that everyone agreed was important and almost no one invested in properly.

We built SharePoint graveyards. We created knowledge bases nobody searched. We ran “lessons learned” sessions whose lessons were never applied. And when things went wrong — when the expert retired, when the project team disbanded, when the same mistake happened for the third time — we shrugged and called it institutional memory loss, as if it were a natural disaster rather than a preventable one.

Then came AI.

And suddenly, knowledge management isn’t a nice-to-have. It’s the foundation everything else depends on.

AI is only as good as the knowledge it can access

Here’s what the AI vendors won’t tell you in their sales decks: a large language model deployed inside your organisation will reflect the quality of your organisational knowledge. Feed it outdated policies, inconsistent documentation, and tribal knowledge that lives only in people’s heads — and you’ll get confident, fluent, wrong answers at scale.

The organisations rushing to implement AI copilots and knowledge assistants are about to discover something KM practitioners have known for years: garbage in, garbage out is not a technology problem. It’s a knowledge governance problem.

AI doesn’t fix broken knowledge ecosystems. It amplifies them — for better or worse.

The sudden urgency is real — and welcome

I’ve sat in enough boardrooms to know that the argument “we need to capture institutional knowledge before people leave” rarely moved budgets. Neither did “we’re duplicating effort because teams can’t find what exists.”

But “our AI tool is producing unreliable outputs because our knowledge base is a mess”? That one lands differently.

AI is creating the business case for KM that practitioners have struggled to articulate for years. Not because AI is a KM solution — it isn’t — but because AI makes the consequences of poor knowledge management immediately visible and commercially painful.

That’s not a crisis. That’s an opportunity.

What AI actually makes possible

Used thoughtfully, AI tools offer genuine advances for knowledge work:

  • Surfacing what exists — AI-powered search can finally make organisational knowledge findable, cutting through the folder structures and file naming conventions that defeated traditional search.
  • Capturing tacit knowledge — Conversational AI can assist in eliciting and structuring knowledge from subject matter experts in ways that don’t require them to become writers.
  • Reducing the burden of contribution — One of the biggest barriers to knowledge sharing is the effort it takes. AI can lower that friction significantly.
  • Connecting dots across silos — AI can identify relationships between knowledge assets that no human would have the bandwidth to spot.

None of this happens automatically. All of it requires human judgement, governance, and strategy to work.

The human element isn’t optional

Here’s where I’d push back on the more breathless AI narratives: knowledge is not just information. It includes context, relationship, experience, and meaning — the things that make information useful rather than merely available.

AI can retrieve. It cannot always discern. It can summarise. It cannot always judge what matters. It can generate. It cannot replace the wisdom that comes from having lived through something.

The organisations that will succeed with AI-augmented knowledge management are those that treat the human and the machine as partners — where AI handles the retrieval, synthesis, and surface-level generation, and people contribute the judgment, the curation, and the culture that makes knowledge genuinely shared.

The moment KM has been waiting for

I started my career arguing that knowledge management deserved more strategic investment. I’m still making that argument — with AI more executives are “getting it”.

AI has done what years of best practice frameworks and maturity models couldn’t: it has made knowledge management urgent.

That urgency is an opening. The question is whether organisations will use it to build something sustainable — genuine knowledge cultures, sound governance, human-centred practice — or whether they’ll bolt AI onto the same neglected foundations and wonder why the results disappoint.

The technology is ready. The case is made. Now comes the harder work.