Let’s first start with: what is Creative Leadership?
Creative Leadership takes more calculated risks and keeps innovating in how they lead and communicate. They are ready to upset the status quo even if it is successful and are committed to ongoing experimentation with disruptive business solutions
In a 2010 study done by IBM (and cited in this HBR article) organisations that had creative leaders had 6 times higher revenue growth and planned to get 20% of their revenue from new sources in the near future.) The article also cites increased employee engagement as an outcome of Creative Leadership.
Why does this matter?
Well the revenue/profit connection is clear (I hope). But what does Employee Engagement have to do with anything?
Well, employees who are engaged in their jobs/careers are more productive, which leads to increased profitability. Because they are more engaged there is less absenteeism, increased loyalty, higher retention and thus lower turnover.
Employees who are satisfied and engaged are better at solving problems and engaging with customers (from the previously cited HBR article).
So, how do you bring Creative Leadership to your organisation?
Create a culture where it is okay to try and fail, a culture where it is acceptable to question the status quo, to unlearn and selectively forget past successes, and co-create new products and services with employees, customers, partners, and the wider community. Help staff re-learn how to be creative, because it was educated out of them.
Creative Leadership isn’t just about those higher up in the hierarchy having these skills, this is about everyone having these skills. In the knowledge economy, everyone is a leader and everyone is a follower. Creative Leaders create more Creative Leaders.
(this blog post originally appeared on my Missing Puzzle Piece Consulting blog in April 2017, and I expressed similar thoughts in a chapter I wrote for KM Matters, which was published early in 2018. I am reproducing it here, because I will be taking my Missing Puzzle Piece Consulting webpage down, and this content is still relevant.)
We seem to have spent so much time in the last 100+ years trying to drive efficiency and effectiveness into our processes. How to do things faster, with more quality, with better outcomes, reduce waste, reduce re-work. These are not bad things, but in our push to be effective and efficient many of our organisations have removed time for reflection, for questioning, for considering alternatives out of the process.
That’s not to say that there hasn’t been a lot of innovation in the last 100+ years, there most definitely has been. Whole areas of study have been developed/discovered, new technology is being developed all the time, but what about the “smaller” things, everyday things. What happens when we take away the time to think and reflect? We do things by rote, not thinking about if that’s the right thing to do, we get tired and suffer burnout, we start to make mistakes and treat people badly because we have focused on efficiency and effectiveness to the detriment of the system as a whole (see United Airline’s complete failure to respect passengers (https://fortune.com/2017/04/11/united-airlines-video/ and https://innovationexcellence.com/blog/2017/04/17/innovating-for-a-worse-customer-experience-insights-from-united-airlines/ and https://www.theblaze.com/news/2017/03/27/united-airlines-bars-teens-from-flight-for-failure-to-meet-dress-code-social-media-erupts/)
How do we bring that space for reflection, for some humanity back into our activities? By introducing time. Time for reflection, time for learning, time for asking questions, time for talking to other people, time for doing things differently, time for experimenting. Time.