I will write more about this later, but I wanted to get some initial thoughts down tonight, while it’s fresh in my memory.
I was lucky enough to be invited by a friend to attend a University of Waterloo Alumni event this evening. At the event they were screening the Canadian premiere of ColaLife a documentary about an organization that is “is working in developing countries to bring Coca-Cola, its bottlers and others together to save children’s lives by opening the distribution channels which Coca-Cola uses, to enable ‘social products’ such as oral rehydration salts and zinc supplements to use similar routes. We began with the concept of using space in Coca-Cola crates – but have extended into a range of innovations, some based on Coca-Cola’s expertise and networks – but many based on questioning the status quo.” (This comes from their webpage, here https://www.colalife.org/about/colalife-about/)
It was a fantastic story about trying to save the lives of children, but for me it was also a story of creativity, innovation, and knowledge management and design thinking. Why? Because ColaLife wasn’t afraid to think outside of the box, to say who is getting their products into remote regions in Zambia and how are they doing it? CocaCola, that’s who. How? Shopkeepers want to carry their product because they can make money selling it, so they transport it “the last mile” from a distribution centre to their shops. (Knowledge management–sharing knowledge/best practices from CocaCola.)
ColaLife then designed their packaging to fit in the space between the tops of the bottles in the case, so that they can be packaged together. They also had some innovations in how the oral hydration salts and zinc were packaged to make it easier to mix and taste better for the children who had to take it (design, creativity, and innovation).
What you also need to know is that it took 20+ years to get this made. Why did it take so long? It needed social media to get the word out and get the right parties involved, that’s why. (Knowledge management, and innovation).
When I heard the 20 years and social media part I thought: serendipity, everything coming together at the right time at the right place. But what if you could make “serendipity” happen more often? What if by taking a more purposeful approach to creativity, innovation, and KM you could help your organizations and all organizations generally, make connections quicker? Wouldn’t that be a good thing?
What are you doing to make that happen?